EMINEM: Survival & Bezerk


Whatuppers Wurld,

Eminem’s highly anticipated new album MMLP2 hits cybershelves Nov 5th.  The latest single off of The Marshall Mathers LP2 is called “Survival“.  The video has a Call of Duty feel (a multimedia sponsorship), where Eminem is basically declaring war on Hip-Hop and all MCs/Critics who think he’s gonna fall off the radar anytime soon.  He proclaims that all he has is this “sport”, so he will never put his crown down.  You can hear how invigorated his rap style is now, yet still matured from the Slim Shady days.  Executive Produced by Rick Rubin  (who has been crazy busy this year with Kanye’s Yeezus and Jay-Z’s Magna Carta) we think this album will definitely bring back the swagger that made The Marshall Mathers LP a classic.  SwitchFllip Bonus; we’ve included the lead single “Beserk” with a behind-the-scenes clip as well. Shout out to Rick Rubin and Marshall Mathers for giving a nod to the Rubin-produced Beastie Boys era.  Check out the new videos below and send us some feedback.

-SwitchFlip Media


behind the scenes



Elegant Animals: Spectrum Nocturnal

Sisters n Bredren,

SwitchFlip proudly introduces Elegant Animals to your eardrums.  The Philadelphia born and based duo released their 7-song EP Spectrum Nocturnal in late February 2012.  After being in SwitchFlip Media’s office rotation heavily through March, our head honcho D-How caught up with the group.  After interviewing Jules & Brandon  (whom share love for same types of music and upbringing in the Philadelphia area) we are dedicated to supporting their “come up”.  These cats have a bright future ahead of them as they continue to craft their unique blend of sounds.  Check out the full interview & download their debut EP Spectrum Nocturnal at the link below…your ears will thank you.

(Click above to hear and download Elegant Animals’ EP Spectrum Nocturnal…it’s Free)

SFM: Who is the Band or “Outfit” and what is up w/ the name?
EA: The band is composed of myself (Jules Kazys) on lead vocals/production and Brandon Shockley on guitar. The name came from a Pablo Naruda poem that was written in Spanish. The word “Animales Elegantes” jumped out and just decided to go with Elegant Animals. We like it for now….

SFM: Where are you  from?  Please give  us your nicknames (at least).  In addition to the place you represent, age range, etc.
EA: We are both from philly born and raised.  The two of us have gone to school together since grade school and started playing music together in high school. We’re now in our mid 20s and still reside in the Illadel.

SFM: Who does the production and engineering?  What entails a live show?
EA: Joe Reinhart from The Headroom Studios in Philly was the engineer on the album. We did a lot of arrangements on our own with our equipment and all that. I’d say we were about 70% done with the album and then took into into the studio with Joe to flush things out, record vocals and guitar, and add some little touches. He was a huge help in the recording process. He has an ear and musical knowledge that neither of us have and he was a major factor in creating the quality of the sound.

SFM: So you’re Reppin’ Philly…how is it for you and how do you rep the City of Brotherly Love?
EA: Philly is the shit. We both love it here and it really has a great music scene in its own right. When we first started sending out the EP to blogs and stuff like that we would always mention we were from Philly, which we thought might have caught people’s eye or something, not really thinking about it too consciously. We also wanted to give ourselves a bit of an identity since there really aren’t any pictures of us online or anything. But we both love it here and wouldn’t want to be anywhere else.

SFM: What about Tours & Deals?
EA: We would love to tour, its most bands’ dream to travel around and play, but want to hone in the live sound a bit more before we get ahead of ourselves…this is a growing process. Can’t say much on any deals right now, but I think we are pretty comfortable where we are at the moment in that we have total 100% creative control of everything we do.

SFM: You sound gorgeous on wax, but I don’t want to be scurred to book you some Hollywood LA shows.  Do you love studio versus live?  how do you want to come across at a live show?
EA: I think playing live and putting things together in the studio are two very different things. Being in the studio is great and being able to flush out creative ideas and experiment is what I love about the studio.  We definitely love making music that people can listen to closely and get intimate with.  There are definitely things that you can do in the studio that you can’t quite do (or as easily do) live as well. But the same things go with playing live, in that you have to really think about the energy of the songs.  I think there are some really great performers who can stand in front of a computer and make the live show an amazing experience in terms of energy.  To this day I think that Flying Lotus was one of the best live shows I have ever seen and it was just him, his computer and his equipment.  I walked out and remember feeling like I had just seen Jimi Hendrix or something it was dope.  But I think the only way we can really get that together is with more human elements, so I think the live show will be somewhat different than the record. It wont just be the two of us with a computer and guitar, lets put it that way.

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Odd Future: Oldie

Sisters & Bredren,

Odd Future‘s not going anywhere.  OFWGKTA (Odd Future Wolf Gang Kill Them All) is everywhere…literally. For example, they just released their new album The OF Tape Vol. 2, a new comedy show (Loiter Squad) on Adult Swim, touring heavily, opening pop up clothing stores nationwide, and of course the various off shoot groups within the gang are selling mad “records” (downloads).  This time last year a lot of folks were talking about these young cats falling off by now.  Reminiscent of the WuTang Clan (powerful as a group, as well as individual members), check out this impressive posse cut “Oldie. Taken at a photoshoot, just goofing around, you can tell that they still have the comradery of lil young skater dudes causing havoc in the streets of LA.  Love’em or Hate’m, these guys are proving their talent over just hype.  Earl Sweatshirt is back in the fold, establishing his lyrical dominance as one of the most promising young MCs in the game.  Now if they could just grow up n stop hurting themselves and acting like clowns (see all the broken hands in casts?)…oh wait, they are all still under 25…even 21 years old for that matter… #GolfWang!


Tanlines: All Of Me x Brothers

Happy Friday Earthlings,

Here’s the latest single from Tanlines entitled “All Of Me“.  We added “Brothers” as well, so you get to know this new Indie/Experimental Rock Duo.  The Brooklyn Duo’s debut album Mixed Emotions was release this week (March 20, 2012).  They’ve been touring the U.S. and Europe w/ big acts such as Julian Casablancas (The Strokes ) and Delorean.  Peep’em and let us know what you think!

-SwitchFlip Media

Wiz Khalifa: Taylor Allerdice

Whatitdo Peeps,

Taylor Allderdice is Wiz Khalifa’s new mixtape. The Black & Yellow star named it after his high school in Pittsburgh.  Here’s his first video “Brainstorm.”  Fans will love the “behind the scenes” tour vibe which was directed by Bill Paladino.  SwitchFlip is happy to say that this bangs harder than that studio debut release on Atlantic last year.  Die Hard Taylor Gang (Wiz fans) are still waiting for that Kush & Orange Juice Wiz to release a major label album.  Oh, but he addresses it, so he knows.  Let’em breathe…he’s now happily engaged to his longtime boo Amber Rose.  Anyhow, let’s focus on the music.  Peep the video and snag the free mixtape here#Taylorgang.

-SwitchFlip Media