SwitchFlip Media: Blog’s 6th Birthday

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Hello There SwitchFlippers!

We are proud to announce that our blog turns 6 today!!  Although SwitchFlip’s blog was actually test launched on February 22nd 2009 (after head honcho Damon Howard‘s invite to the movie premiere for “The Wrestler“), our real first official post was initiated March 3rd.  We kicked off the the blog with a special thanks to Damon’s friend Zoe Bell who starred in “The Angel of Death“.  Since then, We’ve maintained a music and entertainment oriented Blog (The SwitchFlip), and branched out into the last 4 years of Digital/Social Media Marketing & Website Design.  Of course, Damon (a former musician and music producer) landed lots of entertainment experience from working with major music video production houses over the course of 8 years. Peep our links below to see how we set off March 2009 and began our journey into Digital Media.

Cheers to our blog’s 6th!

-Damon R. Howard

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VMC: Venice Music Crawl is here

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Hey Westsiders,

The VMC is here!  The inaugural Venice Music Crawl is happening today starting at noon.  50 artists across 5 venues on Lincoln Street.  This collection of music events is a new movement to bring a refreshed music scene to Venice!  Check the schedule below, and click on the image to RSVP on website.  You know it’s #switchflipcertified so we’ll see ya there!

-SwitchFlip Media


Deus Ex Machina presented by All Scene Eye
1001 Venice Blvd.
12 DJs + Beatmakers
1p:      Young Lovers
1:45p:  Fox Hollow
2:30p:  Rainbow Jackson
3:15p:  LA Witch
4:00p:  Josh Boyd 3
4:45p:  Hobart W Fink
5:30p:  Mt Ossa
6:15p:  Haunted Summer
7:00p:  You Me & Us
8:00p:  Thee Rain Cats
9:00p:  Caught A Ghost”

RG Club presented by The DoLab
$10 cover, $15 after 10pm. All goes to charity.
2536 Lincoln Blvd.
12:00p: Dj Ora
1:15p:  Jeniluv
2:30p:  Shayn Almeida
3:45p:  Henry Pope
5:00p:  Loomer
6:15p:  Patricio
7:30p:  Sammy Bliss
8:45p:  Jesse Wright
10:00p:  jobot
11:15p:  Gina Calderoni
12:30a:  Shawna

Floyd’s presented by LAMP & Shifty Rhythms
609 Lincoln Blvd.
12:00p: Mimi
1:00p: Barehanded
2:00p: Special Blend
3:00p: Death House of Love
4:00p: Bastille
5:00p: GOJ!RA
6:00p: Neo Fresco
7:00p: Josh Brooks

Venice Love Shack
$10 cover, all goes to charity.
2121 Lincoln Blvd.
1:00p: Anastasia
2:00p: Jacqueline Fuentes + Manabu
3:00p: Flight 2da Light
4:00p: Val + Her Lovers
5:00p: Noble Creatures
6:00p: Buyepongo
7:00p: Remi Kabaka + King of Boys

Witzend by FreeBikeValet Music Blog
1717 Lincoln Blvd.
10:00 p:  The Cerny Brothers
9:00 p:  Elena Degl’ Innocenti
8:00 p: Steffaloo
7:00 p: The Get Down Boys
6:00 p: Jim & Sam
5:00 p: Lost On Purpose
4:00 p: Halfbluud
3:00 p: Jacqueline Caruso
2:00 p: The Californian
1:00 a: Phoebe Bridgers
12:00 a: Lipstick Lumberjack”

Talking Stick
411 Lincoln Blvd, Venice, CA 90291
12:00 p: School of Rock Showcase
3:00 – 3:25p: Suzy Husner
3:30 – 3:55 p: Max Holly
4:00 – 4:25p: Clare Means
4:30 – 4:55p: The Conlons
5:00 – 5:25p: – Hunter Scott McLeod
5:30 – 5:55 p: The Strands
7:00 – 10:00p: Grassroots Iconica

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Coachella 2012: Logistics Survival Kit

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Here we go Coachella Heads!  You have to bring your own Survival Kit, but we’ve decided to help out with the logistics so you can navigate and appreciate your trip in Indio’s modern day Westcoast Woodstock.  Check out the lineup, … Continue reading

LMFAO: Sorry For Party Rocking (RMX)

Bredren & Sistas,

Woah, this is pretty amazing.  We wanted to wait until the “Sorry For Party Rocking” video was out for a month to see if they could reach 50 Million Youtube views in that timeframe.  In less than 6 weeks, LMFAO has done it again.  These “Party Rockers” are pretty much a household name by now (landing featured performances at Dick Clark’s NYE party and Superbowl XLVI ).  Besides clever teen or college party club bangers, this duo of RedFoo and SkyBlu have taken the world by storm with their highly successful marketing & branding campaigns (apparel, glasses, iPhone DJ apps, automotive car sponsors etc).  SwitchFlip was fortunate enough to work on their latest epic video, which was directed by Mikey Finnegan  and assistant directed by our own affiliate Jonas “Making Moves” Morales.  We were fortunate to work with Mr. Morales’s team on this epic house party gig.   This title track video for their second album was shot at Universal Studios in LA.  Love’em or Hate’em, these mega branding geniuses have utilized social media to it’s fullest, and have gathered over 225 Million views for the Venice Beach video “Sexy and I know It.”  Their “Party Rock Anthem” video is just barely a year old and it’s reached 418 Million views.  Interscope Records has a serious machine rollin’ with these zany cats.  They are a perfect case study for the power of Internet Marketing and Social Media#SwitchFlipCertified.  Be sure to snag a copy of the remixes by clicking on the image above.  We Work Out!

-SwitchFlip Media



White Flight – Dream Lover and Panther

Whatitdo Wurld,

White Flight is an eclectic art-rock project by Justin Roelofs, former songwriter/guitarist for The Anniversary.  Originally from Kansas, Justin’s travels to Peruvian Jungles, Hawaii and New Zealand churned out a solo art project named White Flight.  Although this is not new (nor is it an “active” band), we find these songs from the 2-5 year old project pretty interesting.  Bright and hallucinogenic in sound, the album was not recorded for touring purposes nor “band-collective” fame.  Range Life Records distributed it via Saddle Creek Records as download only, and it basically fell off the face of cyberspace until “Panther” was released in 2010.  Justin is based out of Kauai, Aoteroa & New Zealand these days, so don’t hold your breath to see a live performance of these tunes.  However, If you like electronic hippy music, then this is for you.  SwitchFlip Media’s blog is not just about “new” bands/music to report on, it’s about quality art and a vibe that remains consistent over time.  We will continue to offer you “unearthed gems” as well as what’s “hot off the presses”.  Let us know what you think.