Here we go Coachella Heads! You have to bring your own Survival Kit, but we’ve decided to help out with the logistics so you can navigate and appreciate your trip in Indio’s modern day Westcoast Woodstock. Check out the lineup, … Continue reading →
Woah, this is pretty amazing. We wanted to wait until the “Sorry For Party Rocking” video was out for a month to see if they could reach 50 Million Youtube views in that timeframe. In less than 6 weeks, LMFAO has done it again. These “Party Rockers” are pretty much a household name by now (landing featured performances at Dick Clark’s NYE party and Superbowl XLVI). Besides clever teen or college party club bangers, this duo of RedFoo and SkyBlu have taken the world by storm with their highly successful marketing & branding campaigns (apparel, glasses, iPhone DJ apps, automotive car sponsors etc). SwitchFlip was fortunate enough to work on their latest epic video, which was directed by Mikey Finnegan and assistant directed by our own affiliate Jonas “Making Moves” Morales. We were fortunate to work with Mr. Morales’s team on this epic house party gig. This title track video for their second album was shot at Universal Studios in LA. Love’em or Hate’em, these mega branding geniuses have utilized social media to it’s fullest, and have gathered over 225 Million views for the Venice Beach video “Sexy and I know It.“ Their “Party Rock Anthem” video is just barely a year old and it’s reached 418 Millionviews. Interscope Records has a serious machine rollin’ with these zany cats. They are a perfect case study for the power of Internet Marketing and Social Media. #SwitchFlipCertified. Be sure to snag a copy of the remixes by clicking on the image above. We Work Out!
White Flight is an eclectic art-rock project by Justin Roelofs, former songwriter/guitarist for The Anniversary. Originally from Kansas, Justin’s travels to Peruvian Jungles, Hawaii and New Zealand churned out a solo art project named White Flight. Although this is not new (nor is it an “active” band), we find these songs from the 2-5 year old project pretty interesting. Bright and hallucinogenic in sound, the album was not recorded for touring purposes nor “band-collective” fame. Range Life Recordsdistributed it via Saddle Creek Records as download only, and it basically fell off the face of cyberspace until “Panther” was released in 2010. Justin is based out of Kauai, Aoteroa & New Zealand these days, so don’t hold your breath to see a live performance of these tunes. However, If you like electronic hippy music, then this is for you. SwitchFlip Media’s blog is not just about “new” bands/music to report on, it’s about quality art and a vibe that remains consistent over time. We will continue to offer you “unearthed gems” as well as what’s “hot off the presses”. Let us know what you think.
Odd Future‘s not going anywhere. OFWGKTA (Odd Future Wolf Gang Kill Them All) is everywhere…literally. For example, they just released their new albumThe OF Tape Vol. 2, a new comedy show (Loiter Squad) on Adult Swim, touring heavily, opening pop up clothing stores nationwide, and of course the various off shoot groups within the gang are selling mad “records” (downloads). This time last year a lot of folks were talking about these young cats falling off by now. Reminiscent of the WuTang Clan (powerful as a group, as well as individual members), check out this impressive posse cut “Oldie“. Taken at a photoshoot, just goofing around, you can tell that they still have the comradery of lil young skater dudes causing havoc in the streets of LA. Love’em or Hate’m, these guys are proving their talent over just hype. Earl Sweatshirt is back in the fold, establishing his lyrical dominance as one of the most promising young MCs in the game. Now if they could just grow up n stop hurting themselves and acting like clowns (see all the broken hands in casts?)…oh wait, they are all still under 25…even 21 years old for that matter…#GolfWang!
Here’s the latest single from Tanlines entitled “All Of Me“. We added “Brothers” as well, so you get to know this new Indie/Experimental Rock Duo. The Brooklyn Duo’s debut album Mixed Emotions was release this week (March 20, 2012). They’ve been touring the U.S. and Europe w/ big acts such as Julian Casablancas (The Strokes ) and Delorean. Peep’em and let us know what you think!