The Throne: Ni**as in Paris

Whatagwan Kinfolk,

Okay, so here it is.  The Throne shot their official video for the club-banger “Ni**as in Paris” at their ridiculous 2-day sold out stop at Staples Center here in LA.  There’s a photo sensitivity disclaimer on this, so epileptics are warned.  Stylistically, this is a fantastic reinterpretation of being at the concert on psychedelics!  Jay & Ye definitely ran things in 2011.  It’s been confirmed by the group that they are ready to put out another album as well as solo releases for 2012.  With over a decade of creative synergy, excellent marketing and brand management, and obviously great respect for one another, there’s no telling what stratosphere they’ll take us this year.

-SwitchFlip Media