The Throne: Ni**as in Paris

Whatagwan Kinfolk,

Okay, so here it is.  The Throne shot their official video for the club-banger “Ni**as in Paris” at their ridiculous 2-day sold out stop at Staples Center here in LA.  There’s a photo sensitivity disclaimer on this, so epileptics are warned.  Stylistically, this is a fantastic reinterpretation of being at the concert on psychedelics!  Jay & Ye definitely ran things in 2011.  It’s been confirmed by the group that they are ready to put out another album as well as solo releases for 2012.  With over a decade of creative synergy, excellent marketing and brand management, and obviously great respect for one another, there’s no telling what stratosphere they’ll take us this year.

-SwitchFlip Media

Bad Meets Evil: Lighters & Life in The Fast Lane

Eminem & Royce the 5’9 are definitely in the same league as Jay-Z &  Kanye West when it comes to pure mic skills.  Here at SwitchFlip we have a lot of conversation about the best SuperDuo out at the moment.  The Throne was definitely “televised” last week.  Jay & Ye killed the internet & radio airwaves, as well as the music & sales charts (now officially “Gold”, selling over 600K copies in 2 weeks).  After all the dust clears, let’s see what you decide.  Here’s Bad Meets Evil’s latest video “Lighters”, which may go way in the pop direction but is a strong song, which will climb the charts so they can actually be a contestant to Watch The Throne.  If you need a lil more boom bap and lyrical dexterity, then I’d suggest peeping this first single (below) “Life in the Fast Lane” again from the beginning of summer.  Who do you think’s the strongest SuperDuo, The Throne or Bad Meets Evil?  Let us know your thoughts….

-SwitchFlip